Why did I choose to read this book? Michael Hyatt has over 400,000 monthly visitors to his blog. When someone like that speaks, you listen. Michael is currently the Chairman and CEO of Thomas Nelson Publishers, the 7th largest book publishing company in the U.S. “Platform” was written in 2012 but has never been more relevant than it is today.
The full title of the book is “Platform: Get Noticed in a Noisy World”. Michael makes the case that in order to be successful in today’s market you need two things: an awesome product or service and a “platform” in which to tell people about it. The books main focus is how to use a blog as a “platform”. Since Michael’s blog is rated in the top 800 in the world, I would say he knows a thing or two. He also touches on some other marketing strategies such as social media.
Why Should I Read this Book?
Have you developed an incredible product or service but can’t understand why your company isn’t growing? Trust me, plenty of people are in the same boat. So what’s missing? A platform to tell people about it. Michael takes you through step by step how to create a platform so that when you speak, people will listen. He provides you with all the blogging techniques and tools that have made him so successful. The best part is, it is easier than ever at a very minimal cost. What are you waiting for?
My Favorite Quote
“Great marketing only makes a bad product fail faster”.