About Us

From the Desk of Dave Ashworth, Co-Founder of Quantify

Accounting…when you think of it, it sounds stuffy right?

That’s the old school accounting…humorless, not colorful, and not really a joy to work with.

Alex and I know this because we’ve worked in the public accounting space for a combined 30 years.

After my short stint in that world, I saw a unique opportunity to work with the underserved market of small to mid-sized businesses.

Public accounting firms are fantastic resources for massive corporations. But what about those businesses who aren’t publicly traded, Fortune 500, etc?

They want the same excellence and service delivered by a public accounting firm…but also want that in-house team feel.

This was the moment I decided to leave public accounting…

Not because I didn’t like it…because I wanted to change the narrative when it comes to helping business owners with their financials. Not just doing the financials for them…but acting as a partner who guides them to making their business more profitable through a deeper understanding of how their financial numbers are affecting the business.

Think about it, a business owner’s most important asset is their business. If that asset is compromised…well their whole life just became compromised as well.

Alex and I made it our mission when we started Quantify in 2012 to help business owners achieve peak profitability through 3 areas:

  • Providing advanced financial data that goes deeper than typical P&L statement
  • Advising business owners on how to make calculated decisions to maximize the value of the business
  • Create a partnership that thrives on open channels of communication and transparency

When I say we partner with businesses…I truly mean that.

Many of my clients have become friends. We share many things in common. The most important is maximizing the value of their business and together building an empire.

I can see why a lot of people are turned off by the idea of accounting. But that’s the old culture.

Let me introduce you to the new wave of accounting advisory. Where we take pride in working with our clients to reach the ultimate goal: achieving peak profitability for YOUR business!

If you haven’t already spoken to our team…then I invite you to do so. Let’s see if we can grow your business from the inside out.


Dave Ashworth, CPA



As the co-founder of Quantify for 10 Years, Dave has helped countless business owners add a few extra hours of sleep per night knowing they have accurate and financial information to grow their business. Prior to founding Quantify, Dave’s expertise was utilized by one of Pennsylvania’s biggest regional public accounting firms.

Dave has a passion for living a purposeful and balanced life both personally and professionally. His relationship with Jesus Christ has given him a heart to serve people…becoming a valued partner along their journey to success in the business world.

Outside of work Dave loves being a husband, father and cooking the best pizza homemade pizza you’ve ever had. He is also an avid outdoorsman and takes every opportunity to enjoy God’s creation.

Check out The Letter From the Desk of Dave Ashworth for the Quantify story.



Alex is as veteran in the accounting game. Before co-founding Quantify with Dave, Alex served as a tax manager for some of the top public accounting firms across the United States. With 17 years of public accounting experience to his name, Alex delivers that same level of expertise and excellence to Quantify’s client base.

Alex prides himself on his responsiveness and rapid communication with clients. He has a keen sense of what every business owner needs and relishes in tailoring solutions to each individual who works with our team.

When Alex isn’t working he enjoys spending time with his wife and kids, playing pick-up basketball and discerning the best local food spots…”One bite…everyone knows the rules”.


Senior Accountant

Christine joined Quantify in 2020 and brings 6 years of public accounting experience to our present and future clients. She specializes in client development and small business accounting for the Quantify team. Her attention to detail and providing clients with accurate financials is what makes Christine an invaluable member of our team.

Christine loves spending time in the outdoors with her dog, friends and family. She is also a fanatical supporter of Liverpool FC (Disclaimer: Please tread carefully after a loss…especially against Manchester United).



Kim brings 8+ years of small business bookkeeping experience to the Quantify team. Her team-first mentality and attention to detail make her a huge asset to all of Quantify’s clients. She is always looking for ways to help others both professionally and personally.

Outside of work Kim enjoys being in the outdoors, photography, spending time with her family and is always looking for something new to learn. Fun Fact: Kim is the proud mom of 2 cowboys, both actively competing in the NRCHA. Her youngest recently winning the 2022 1st Run for the Million Cowboy Invitational in Las Vegas.

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A Bit of Us

The excellence & expertise of a large CPA firm with the closeness of an in-house team.


Happy Clients


Revenue Accounted For


Years of Accounting Experience