About Us

From the Desk of Dave Ashworth, Co-Founder of Quantify

Accounting…when you think of it, it sounds stuffy right?

That’s the old school accounting…humorless, not colorful, and not really a joy to work with.

Alex and I know this because we’ve worked in the public accounting space for a combined 30 years.

After my short stint in that world, I saw a unique opportunity to work with the underserved market of small to mid-sized businesses.

Public accounting firms are fantastic resources for massive corporations. But what about those businesses who aren’t publicly traded, Fortune 500, etc?

They want the same excellence and service delivered by a public accounting firm…but also want that in-house team feel.

This was the moment I decided to leave public accounting…

Not because I didn’t like it…because I wanted to change the narrative when it comes to helping business owners with their financials. Not just doing the financials for them…but acting as a partner who guides them to making their business more profitable through a deeper understanding of how their financial numbers are affecting the business.

Think about it, a business owner’s most important asset is their business. If that asset is compromised…well their whole life just became compromised as well.

Alex and I made it our mission when we started Quantify in 2012 to help business owners achieve peak profitability through 3 areas:

  • Providing advanced financial data that goes deeper than typical P&L statement
  • Advising business owners on how to make calculated decisions to maximize the value of the business
  • Create a partnership that thrives on open channels of communication and transparency

When I say we partner with businesses…I truly mean that.

Many of my clients have become friends. We share many things in common. The most important is maximizing the value of their business and together building an empire.

I can see why a lot of people are turned off by the idea of accounting. But that’s the old culture.

Let me introduce you to the new wave of accounting advisory. Where we take pride in working with our clients to reach the ultimate goal: achieving peak profitability for YOUR business!

If you haven’t already spoken to our team…then I invite you to do so. Let’s see if we can grow your business from the inside out.


Dave Ashworth, CPA




As the co-founder of Quantify for 10 Years, Dave has helped countless business owners add a few extra hours of sleep per night knowing they have accurate and financial information to grow their business. Prior to founding Quantify, Dave’s expertise was utilized by one of Pennsylvania’s biggest regional public accounting firms.

Dave has a passion for living a purposeful and balanced life both personally and professionally. His relationship with Jesus Christ has given him a heart to serve people…becoming a valued partner along their journey to success in the business world.

Outside of work Dave loves being a husband, father and cooking the best pizza homemade pizza you’ve ever had. He is also an avid outdoorsman and takes every opportunity to enjoy God’s creation.

Check out The Letter From the Desk of Dave Ashworth for the Quantify story.



Alex is as veteran in the accounting game. Before co-founding Quantify with Dave, Alex served as a tax manager for some of the top public accounting firms across the United States. With 17 years of public accounting experience to his name, Alex delivers that same level of expertise and excellence to Quantify’s client base.

Alex prides himself on his responsiveness and rapid communication with clients. He has a keen sense of what every business owner needs and relishes in tailoring solutions to each individual who works with our team.

When Alex isn’t working he enjoys spending time with his wife and kids, playing pick-up basketball and discerning the best local food spots…”One bite…everyone knows the rules”.


Accounting Manager

Christine joined Quantify in 2020 and brings 6 years of public accounting experience to our present and future clients. She specializes in client development and small business accounting for the Quantify team. Her attention to detail and providing clients with accurate financials is what makes Christine an invaluable member of our team.

Christine loves spending time in the outdoors with her dog, friends and family. She is also a fanatical supporter of Liverpool FC (Disclaimer: Please tread carefully after a loss…especially against Manchester United).

Ashlie Castle

Accounting Manager

Ashlie brings over 15 years of accounting experience to the Quantify Team. Passionate about helping businesses grow and make smart financial decisions, she prides herself in providing accurate and useful financial information to our clients. She values building long-lasting relationships with clients and believes that a great set of financial statements is one of the most useful tools a business owner can have.

Outside of work Ashlie loves to cheer on her four kids at their sporting events and dance recitals. She enjoys traveling with her husband either visiting new cities or relaxing on a beach. She especially loves finding new and delicious places to eat. So far, Eataly in NYC is her all-time favorite.

Frequently Asked Questions | Bookkeeping and Accounting Services

We know you have a choice when it comes to hiring bookkeeping services in Philadelphia, PA. But at The Quantify Group, we are not just another accounting firm – we want to be your partner in all things financial management and accounting.

What makes us different is our commitment to our customers and to delivering the best bookkeeping services in the area. If you are considering outsourcing your small businesses bookkeeping or accounting processes, here are some frequently asked questions.

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What services does The Quantify Group offer?

The Quantify Group offers outsourced accounting services for small-to-medium-sized businesses. This can be in addition to any full-time employees you have, or we can step in and act as your main accounting department.

Our Philadelphia bookkeeping services include the following:

  • Cash flow forecasting
  • Bookkeeping services
  • Job costing
  • Internal controls
  • Data entry
  • Generate financial statements
  • Customized reporting
  • Financial dashboards
  • Reconciling bank accounts
  • Accounts payable management
  • Accounts receivable management
  • And more!

With a straightforward monthly fee, there are never any surprises, and our packages allow you to scale up our services to fit your specific business needs.

Get in touch with us to discover our financial solutions for small and medium-sized businesses and let us set up your accounting systems for your team’s success.

How do I choose a bookkeeping service?

Finding the right bookkeeping service is a big decision! You do not want to hand over your accounting and financial data to just anyone. We are here to earn your business through our excellent customer service and hands-on experience with small and large businesses.

As you explore bookkeeping services in Philadelphia, there are a few things to consider:

  • Experience: Make sure your accounting firm has expertise in your industry.
  • Qualifications: Look for certifications and accreditations that confirm their expertise.
  • Services: Understand what kind of accounting and bookkeeping services they offer.
  • Reputation: Read past reviews and make sure previous clients have been pleased with their work.
  • Data Security: Verify the security measures in place to protect your sensitive data.
  • Pricing: Check to ensure their services are within your budget and are transparent.

Ultimately, you want to trust any CPA firm or accountants to handle your company’s most sensitive financial data. Reach out to the best bookkeeping services in Philadelphia — The Quantify Group.

What is the difference between bookkeeping and accounting services?

Bookkeeping and accounting are often used interchangeably, but they are actually two different but equally important functions in your business.

Bookkeeping involves keeping track of all the financial transactions that take place on a daily basis, like sales, purchases, income, and business expenses. The purpose of bookkeeping is to accurately and efficiently record transactions, ensuring that all financial records are reflected in your bank statements and organized in your profit and loss reports. This takes time and a strong attention to detail to keep everything accurate across the business.

On the other hand, accounting involves a more complex process that goes beyond simply recording and organizing financial data. Accounting is all about analyzing and interpreting the daily data that bookkeepers track. This in-depth analysis comes to life in financial statements and reports that provide valuable insights into a business’s performance.

Together, both of these functions contribute to a deeper and better understanding of your own business and help you make informed financial decisions.

How much do bookkeeping services cost at The Quantify Group?

The Quantify Group operates on a monthly fixed-fee service model, with the cost based on multiple factors, like the size of your company, the complexity of your accounting, the number of monthly transactions, and the services agreed upon.

With our straightforward pricing model, there are never any surprises and you are able to scale up your services as your business also grows. You can head to our “Pricing” page to learn more about our services and see our monthly fixed fees.

Can a small business outsource bookkeeping to The Quantify Group?

Yes, that is exactly what we are here for! Small businesses often need our services the most as they start out and begin growing. Often, there is not a need for a full-time bookkeeper on staff. But with our services, small business owners can also get the administrative assistance they need with their monthly financial reporting and bookkeeping without spending a fortune on overhead costs and benefits for a full-time employee.

How secure is my financial data with The Quantify Group?

At The Quantify Group, we understand that data security is of utmost importance to your business. That is why we have implemented strict security protocols and comply with all regulations to ensure the confidentiality and integrity of your financial information. Our team is well-trained in handling sensitive financial data, and we take all the necessary measures to safeguard it against any potential threats.

Is it worth paying a bookkeeper?

For many business owners, investing in an outsourced bookkeeping financial solution like The Quantify Group is a way to grow their business, save time and focus on the strategic goals that impact their bottom line. Plus, it is a cost-effective way to get the strategic planning and financial analysis you need without adding a full-time employee.

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Contact us today to get started

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We will help you reach your full potential!

With over 300 happy clients and a combined 44 years of public accounting experience, you can trust the professionals at The Quantify Group to manage all aspects of your bookkeeping and accounting. We are here to help you manage your money better so you can grow your business and reach your goals.

If you have additional questions or are ready to get started, contact us today. We would love to hear more about your unique business goals and how we can help you achieve them with our bookkeeping services in Philadelphia.

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A Bit of Us

The excellence & expertise of a large CPA firm with the closeness of an in-house team.


Happy Clients


Revenue Accounted For


Years of Accounting Experience