Starting a business can be a scary thing. Making the decision to head out on your own carries a lot of risk. Given the current situation of our world and country, I am sure the timing has never felt worse. However, I would argue that the timing is PERFECT to launch a new business. Let me explain.
If others are buying into the increased risk, that means that not many are starting businesses right now. I cannot think of a better time to be venturing out on your own then when the competition is non-existent. Would you rather open a business when 10 others are starting just like you or when you are the only one? Clearly the latter. If you can muster up the courage to make the jump right now, you may be the only fish in the pond.
In addition to having very little new competition, you may also get a leg up on your current competition as well. Many times, older or larger businesses are less flexible and take longer to make changes. Some simply refuse to change and let their pride get in the way of their growth. As a startup, you can quickly adapt and pivot to what is going on in the market. Being the change that the market desires could propel you to rapid growth right out of the gate.
Finally, I can tell you one thing for certain, the timing of starting a business will never feel “right”. There is always going to be some level of risk and discomfort. With that being said, I would encourage you to get as much setup as you can before making the jump, but eventually you just need to jump in and start swimming.
With change comes great opportunity. Even in a crazy time as this, there are new opportunities being created every single day. The people and companies that are willing to adapt are going to be successful. If you are considering starting a new business, don’t be scared by the time we are living in. Simply find where the opportunities are and go get them.
